Page 2 - Ivan Pollard News Today

NEW YORK, March 3, 2022 /PRNewswire/ -- As the crisis in Ukraine intensifies, insights from The Conference Board shed light on what the latest dev...

/PRNewswire/ -- As the crisis in Ukraine intensifies, insights from The Conference Board shed light on what the latest developments mean for the state and...

Food industry news, voices and jobs. Optimized for your mobile phone.

The customer is always king, and inside boardrooms at McDonald’s, CVS and Under Armour, that truth is receiving a new kind of recognition and executive role.

The customer is always king, and inside boardrooms at McDonald’s, CVS and Under Armour, that truth is receiving a new kind of recognition and executive role.

/PRNewswire/ -- The Conference Board has appointed renowned marketer Ivan Pollard to lead its Marketing & Communications Center. Pollard brings a wealth of...

Food industry news, voices and jobs. Optimized for your mobile phone.

It’s 2021 and the era of the hybrid media agency is upon us. Something that, thanks to the rise of digital, has happened quicker than anticipated. Changes in consumer behaviour have led to their ability to better avoid most traditional advertising and all but reject traditional ways of pre-purchase research meaning media agencies need to relook their models against obsolescence. But what is a hybrid media agency? A hybrid media agency is a model which borrows heavily from the old model of m...

Credit: General Mills Pollards remit was to lead marketers on “thinking networked,” in his words, in ways that global plans could be executed to meet local tastes, elevating the marketing function within the organization. But with his exit, the food giant opted to eliminate the global CMO role. “I’ve done the bit I came to do,” says Pollard, whose last day is June 15. Ad Age recently spoke with him about his tenure, the reasons for his departure, and why he believes in a project-based...

Credit: General Mills General Mills announced restructuring actions that include the departure of Global Chief Marketing Officer Ivan Pollard, who pushed brands such as Cheerios, Häagen-Dazs and Wheaties to make bolder moves during his nearly four-year tenure. The company does not plan to fill his role. Pollard’s departure is part of changes being made to the company’s leadership team. General Mills on Thursday announced it “approved restructuring actions designed to better align its  o...