select committee as a specialist adviser, during their inquiry into the wider public service broadcasting landscape. and, of course, they did have john whittingdale in front of them at that time, answering questions. and i think that. i mean, iwent into that inquiry thinking, yes, why doesn t the bbc have the courage of its convictions around some of its great content? why don t they ask people to pay for it? and they could end up maybe making more money out of that than they do from the licence fee? but what i learned, as you ve heard from from helen and from phil, is that we don t have the infrastructure that would allow that to happen. a key tenet of the bbc has to be universality. and if, ultimately, you went down a subscription route, you would end up disenfranchising or cutting people off from bbc content at the most vulnerable fringes of our society so, people who are geographically remote or perhaps don t have the money or the inclination to get onto high speed broadband