there is a lot of fans that read wired but even then when we added the board and pick the six popular ones and then added for titles to sort of introduce some diversity into a list of finalists, people still a broad group of people really decided they wanted gail s look and they think that anything anyone read in high school or college, people didn t necessarily want to read a project. they wanted to read something new. what is the process here? had people already started reading american gods? good heavens, yes. we have a lot of traffic. at least as successful as they could have wished, probably more. in fact, we are as they keep saying this is one big experiment. one book, one twitter, one big experiment. if no one has ever tried to conduct a global book club before and it is so international that there is no inactivity overnight, because that is when all the people, everywhere from india to poland are reading the book and reading about it or goes so, it is what we ha