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On TikTok, Instagram and Facebook, patient influencers are remaking the drug advertising market

Research says customers more easily swayed by personal stories of an individual medical odyssey than via traditional forms. Critics worry regulators are too responsive to media-savvy advocates, touting illness-awareness messages, platformed by powerful interests.
United States Adriane Fugh Berman Hyosun Kim Judy Butler Erin Willis Jack Barrette

On TikTok, Instagram and Facebook, patient influencers are remaking the drug advertising market

Research says customers more easily swayed by personal stories of an individual medical odyssey than via traditional forms. Critics worry regulators are too responsive to media-savvy advocates, touting illness-awareness messages, platformed by powerful interests.
United States Adriane Fugh Berman Hyosun Kim Judy Butler Erin Willis Jack Barrette

On TikTok, Instagram and Facebook, patient influencers are remaking the drug advertising market

Research says customers more easily swayed by personal stories of an individual medical odyssey than via traditional forms. Critics worry regulators are too responsive to media-savvy advocates, touting illness-awareness messages, platformed by powerful interests.
United States Adriane Fugh Berman Hyosun Kim Judy Butler Erin Willis Jack Barrette

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On TikTok, Instagram and Facebook, patient influencers are remaking the drug advertising market

Research says customers more easily swayed by personal stories of an individual medical odyssey than via traditional forms. Critics worry regulators are too responsive to media-savvy advocates, touting illness-awareness messages, platformed by powerful interests.
United States Adriane Fugh Berman Hyosun Kim Judy Butler Erin Willis Jack Barrette

On TikTok, Instagram and Facebook, patient influencers are remaking the drug advertising market

Research says customers more easily swayed by personal stories of an individual medical odyssey than via traditional forms. Critics worry regulators are too responsive to media-savvy advocates, touting illness-awareness messages, platformed by powerful interests.
United States Adriane Fugh Berman Hyosun Kim Judy Butler Erin Willis Jack Barrette

On TikTok, Instagram and Facebook, patient influencers are remaking the drug advertising market

Research says customers more easily swayed by personal stories of an individual medical odyssey than via traditional forms. Critics worry regulators are too responsive to media-savvy advocates, touting illness-awareness messages, platformed by powerful interests.
United States Adriane Fugh Berman Hyosun Kim Judy Butler Erin Willis Jack Barrette

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