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The company has started pilot testing the Japanese-style ready-to-drink beverage in a few states in India.

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Coca-Cola India has made its first move into the alcohol segment, starting with Lemon-Dou, its global alcoholic ready-to-drink beverage, which the company has started to pilot test in Goa and parts of Maharashtra.

In this article, we are going to discuss the 20 countries that export the most vodka.

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"Alcohol is a very big category and we have on purpose decided to experiment," Coca-Cola global marketing chief Manolo Arroyo told ET in a recent interview. "Were very clear what kind of beverages consumers are demanding. I call it fuel for the body and the mind."

In a bid to diversify its beverage portfolio, Coca-Cola has begun market trials for its Lemon-Dou alcoholic beverage in select regions of India, marking the company's inaugural venture into the alcohol sector. This move is reflects Coca-Cola's ambition to establish itself as a comprehensive beverage provider., Companies News, Times Now

Coca-Cola India: "Alcohol is a very big category and we have on purpose decided to experiment," Coca-Cola global marketing chief Manolo Arroyo told ET in a recent interview. "Were very clear what kind of beverages consumers are demanding. I call it fuel for the body and the mind."

Brown-Forman cut net sales forecast for 2024 on Wednesday as cost-conscious consumers looked at cheaper alternatives to the whiskey-makers more pricier brands...