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The 'Unsexy' Ways Generative AI Is Changing Marketing

The next big thing for 2023: Senior industry experts give their predictions

We've spoken to a variety of industry leaders in the North to find out their insights and predictions for 2023.

Leeds agency wins competitive pitch for Workspace

Journey Further has won a competitive pitch process to manage the performance marketing for Workspace.

Brand building v performance marketing: experts on a dumb dichotomy

Going by column inches, you’d be forgiven for thinking that the debate of brand v performance marketing is a pitched battle with entrenched advocates on each side. And fair enough: when budgets swing to one poll or the other, those affected will have opinions. But when we sat down with seven brand-building experts from The Drum Network for a roundtable on the topic, a consensus was very clear: like many binary distinctions, it’s useless.

Former Rise at Seven figure joins Journey Further as Head of Insight

In his new role, he will be based at the agency's Leeds headquarters and tasked with growing the agency's data function.