The ad world has come full circle, returning to the agency model of offering a full 360-degree service. There are valid reasons for this, says Rapt Creative founder and CEO, Garreth van Vuuren.
James Cloete, group chief creative officer, RAPT Creative Agency, talks about marketing trends and what he has learnt from Bill Bernbach, ChatGPT and 25 years in advertising. And Nelly the Elephant. And my mom’.
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