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Bloomsbury Publishing sees sales surge thanks to BookTok and fantasy fiction

Bloomsbury Publishing has seen a surge in sales thanks to the 'BookTok' trend and the popularity of fantasy fiction, with author Sarah J Maas leading the way

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Gen Z is bringing back reading

BookTok isn t the only reason young people love printed books.

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Winter Institute 2024: Happenings Back Home Split Some Booksellers Attention

Winter Institute 2024: Happenings Back Home Split Some Booksellers Attention
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Barnes & Noble headed for Santa Fe Place mall

The large national chain will enter the city — home to plenty of independent book outlets — on an upward swing.

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Social media helping young people read proper books, says Waterstones chief

James Daunt, who is also chief executive of Barnes & Noble, said social media trends such as ‘BookTok’ on TikTok had been ‘hugely positive’.

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