Tv, Purdue University professor Kathryn Brownell teaching a class about political advertising, in the 19 fifties. Highlighting the eisenhower president ial campaigns, she compared radio and early tv ads, and discusses what make them successful. Nothing perhaps captures the popular memory of the 19 fifties, like the slogan i like ike. This idea, this been that so many people wore around the campaign of 1952, and 1956 conveys a notion of nostalgia and simplicity. It really emphasizes this idea of the 19 fifties as this era of prosperity, where america was a world leader, and the American People were happy in suburban homes, with their nuclear families. I like ike. Its so simple. And it conveys that happiness. This idea, however, is a myth. And, its a political construction. The 19 fifties, in fact, were a time wrought with racial discrimination, conflict, intense political and social pressures to conform to a suburban ideal, that imposed gender hierarchies and mandated heterosexuality in
Next, on lectures in history, Purdue University professor Kathryn Brownell teaches a class about political advertising in the 1950s, highlighting Dwight Eisenhowers president ial campaigns. She compares radio and early televised ads and examines what components made them successful. Her class is about an hour and 10 minutes. Nothing perhaps captures the popular memory of the 1950s like the slogan i like ike. This idea that this pin that so many people wore around the campaign of 1952 and 1956 conveys a notion of nostalgia and simplicity. It really emphasizes this idea of the 1950s as this era of prosperity where america was a world leader and the American People were happy in suburban homes with their nuclear families. I like ike. Its so simple. And it conveys that happiness. This idea, however, is a myth. And its a political construction. The 1950s in fact was a time wrought with racial discrimination, conflict, intense political and social pressures to conform to a suburban ideal tha
Conveys a notion of nostalgic and simplicity. It really emphasizes this idea of the 1950s as this era of prosperity, where america was a world leader, and the American People were happy in suburban homes with their nuclear families. I like ike. Its so simple, and it conveys that happiness. This idea, however, is a myth, and its a political construction. The 1950s, in fact, was a time wrought with racial discrimination, conflict, intense political and social pressures to conform to a suburban ideal that imposed gender hierarchies and mandated hetero sexuality in the law. It was a time in which anticommunism targeted the liberal reform impulses of the new deal and frequently an anticommunist took away civil liberties. These are all different areas of political pressures in terms of enforcing certain ideals and resisting against those that we will look at next week. But i like ike as a political construct shifted attention away from those divisions, and it created a sense of consensus. In
10 minutes. Nothing perhaps captures the popular memory of the 1950s i like ike. Nan this idea that this pin that so many peoplelike wore around the campaign of 1952 and 1956 notion of nostalgia and simplicity. It really emphasizes this ideaa era of1950s as this prosperity where america was a world leader and the American People were happy in suburban homes with their nuclear families. I like ike. Its so simple. And it conveys that happiness. This idea, however, is a myth. This ts a political construction. Ideathe 1950s in fact were s a time wrought with racial discrimination,nstr conflict, intense political and social pressures to conform to a suburban ideal that imposed gender hierarchies and mandated heterosexuality in the law. It was a time in whichin anticommunism targeted the liberal reform impulses of the new deal and frequently anticommunists took away civil liberties. These are all different areas of political pressures in terms of enforcing certain ideals and those that wenst
1950s. Her class is about an hour and ten minutes. Nothing perhaps captures the popular memory of the 1950s like the slogan i like ike. This idea that this spin that so many people wore around the campaign of 1952 and 1956 conveys a notion of nostalgia and simplicity. It shows the 1950s as an era of prosperity where america was a world leader and American People were happy in their suburban homes. I like ike is simple. But this is a myth and a political construction. The 1950s in fact was a time full of racial discrimination. Conflict, intense political and social pressures to conform to a suburban ideal. And mandated heterosexuality in the law. It was a time when anticommunism targeted the liberal impulses of the new deal and anticommunists took away civil liberties. These are all different political pressures for enforcing certain ideals and resisting those that we will look at next week. But i like ike requests as a political construct shifted saengs attention away from those divisi