BIG W has launched its 2021 Christmas campaign via M&C Saatchi Sydney, reminding Australians just how good it feels to give. Kicking off with a 30-second brand TVC last night, the retailer’s For the love of giving campaign was born from the insight that the best gift givers are those who go the
The TVC campaign was developed for news.com.au by Bohemia Group, a subsidiary of M&C Saatchi.
News.com.au managing director, Richard Skimin, said: “Our previous consumer campaign, the news in colour, was really successful for the brand and ran for almost six years celebrating the breadth of news.com.au’s content.”
The website closed out 2020 in third place in Nielsen’s digital content ratings, with a unique audience of 10.4 million, just edged out by nine.com.au with 10.6 million.
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“With the launch of our new campaign today, the goal is to shift the focus from us to our audiences. We don’t just want to show what we offer, but rather we want to capture the role that news.com.au can play in our readers’ lives,” continued Skimin.