Page 927 - James News Today

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And they really architect a simple service in a real branded proposition around that product that grows naturally and virally as each person touches it. >> in cases like these, often no barriers to entry, everybody can do the same thing, copy the same kind of thing. you grow your base. >> yeah. >> but when somebody comes in who has a bigger base, what do you do as a entrepreneur, as the person who is running this company, so that you dont get distracted by the competition? >> i think it varies b...

And for that interview, it ran today in "the washington post." and he spoke with her this morning. thank you both for joining me. >> youre welcome. >> thank you, al. >> james, what stuck out most in your interview with marianne? >> well, the thing that jumped out at me was the fact that he asked her for a divorce a day before flying to a conference entitled "the demise of the american culture" in which he was extolling family values and criticizing liberal politicians for their family values and...

To send one for his 21st birthday party, james was shocked he could not find a classy digital invitation anywhere on the web. >> i was between a rock and hard place because they did not have a budget to send paper invitations, but i also found the existing products for sending invitations online were not as customizable and not as beautiful as what i would have wanted. >> the internet was full of sites that were a little more junky and low end and didnt feel high touch or have that emotional hig...

Wake of mark zuckerbergs leaving harvard and starting facebook. and there was a lot of sense that you could, you know, with a little bit of creativity and a lot of work, you could create a company on the web that would really affect peoples lives. and i think that that rubbed off on me. >> reporter: the idea was simple. create a company that could effectively translate the look and feel of a tangible high-end paper invitation to the digital realm. the first person he shared his concept with was ...

Still a student at harvard, they pulled money from their own savings to start paperless post. >> from inception to launch, we had a little bit of a slow road because i was in school for a lot of the time and building a team as a first-time entrepreneur was one of the most difficult things we had to do. it took us about a year and a half to get to a place where we could allow outside users to come on and use the site. >> reporter: the idea quickly took off, gaining traction and new customers ever...

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2012, toiling in obscurity for the last year and complained about the lack of attention, and that is over and now he has to figure out how to build an organization nationwide because if he does exceed expectations and coming out with momentum, even if he does not make first or second santorum will be a big part of the flavor of the week headed into new hampshire a week after the iowa caucus a week from now and then two weeks from new hampshire. >>trace: but momentum fades quickly and now, live f...

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