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Behaviour adoption approaches during public health emergencies: implications for the COVID-19 pandemic and beyond
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The COVID-19 pandemic has sparked an unparalleled global discourse around the adoption of protective behaviours and other public health and social measures to slow the person-to-person spread of SARS-CoV-2.
However, this is not the first or the last time that human behaviour will play an important role during a public health emergency.
The effectiveness of implementing critical response strategies, such as contact tracing, diminishes when there is widespread community transmission.
Using the COVID-19 pandemic as a case study, we developed a framework that contextualises how key protective behaviours (eg, hand hygiene practices, the use of masks and social distancing) can be achieved using (1) top-down, (2) intermediary and (3) bottom-up approaches.
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Dimitri-prybylski
Jamie-bedson
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