Companies have rebranded in the last one-year or so to boost business and reinvigorate presence amid an economic impact caused by the Covid-19 pandemic.
Buyout rebrands give corporate Kenya new look
Wednesday January 06 2021
By KEVIN ROTICH
Summary
Recent rebrands in Kenya that have followed mergers and acquisitions include Barclays Kenya to Absa Kenya, KenolKobil/Gulf Energy to Rubis Énergie, Jamii Bora to Kingdom Bank, Transnational to Access Bank Kenya and NIC/CBA to NCBA.
Rubis Energy Kenya managing director Jean-Christian Bergeron said their rebrand was informed by a study that shows that their customers preferred the companies shift to Rubis as it had an international appeal.
Initially, the firm had indicated that it was willing to retain the KenolKobil brand name in the Kenya market.