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The pace of innovation in production inkjet has accelerated over the past few years with new technology conquering more substrates, entering new markets and driving quality to new heights. For each of these releases there is a first customer. Often that customer is on board long before the product makes it to market, and not all products make it. Itâs easy to understand why OEMs want to be first to the market with new technology and that they need beta customers to succeed, but why would a printing business want to take a risk on unproven technology?