Its become sport between advertisers to create the most buzzedabout super bowl ads. Commercials are now splashed across social media weeks before the big game. Reposted and re tweeted to get more bang for the buck. And it takes a lot of bucks. A 30 second commercial now fetches four pointeight million dollars. At super bowl i, that same halfaminute cost less than 38thousand dollars. But kia motors coo says its worth it. Sot we heard qualitative data from our dealers, saying people saw the spot, came in, test drove the vehicle, and ultimately, bought the vehicle. Standup car and beer ads, targeting men, still dominate. But women are increasingly the focus. Celebrities push a variety of commercial, mean joe greene and an allgrown up coke kid. Reunited after almost 40 years. Many marketing analysts consider apples 1984 ad called, think different, to have had the biggest impact on viewers. Teri okita, cbs news, san francisco. Thanks teri. And many folks will be heading to sports books to t