The ‘It Means More’ ad spotlights its commitment to customers, together with the passion and ongoing dedication of its employees to continuously provide unrivaled customer experiences.
Bringing any new product or service to the market is risky, as a company can never be truly sure about how its customer base will react to the new launch.
American Express recently issued its Amex Trendex: Small Business Edition Holiday Report, which outlines trends among U.S. small businesses heading into the holiday season.
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The importance of the holiday season to small businesses along with use of innovative technology by these business is reviewed (includes American Express survey results).