Page 13 - Jeff Shell News Today

Twitter has suffered a rapid decline in advertising revenue since Elon Musk took over the social media platform last year.

This year, expect Disney, NBCUniversal and Warner Bros. Discovery execs to work overtime pitching their wares to ad buyers.

CNBC report says Linda Yaccarino will take over as the CEO of Twitter. She has a wealth of connections with top marketing and ad executives.

Elon Musk has reportedly chosen Linda Yaccarino, a seasoned media executive, World Economic Forum chairperson, and coronavirus vaccination campaign creator, to lead Twitter hoping to bring stability to the platform that has been recently characterized by turbulence and controversy.

Linda Yaccarino has officially left NBCUniversal to become CEO of Twitter, with Mark Marshall promoted to run ad sales, reporting to Mark Lazarus.

Elon Musk’s choice for the top job has already unsettled some of his acolytes

The mogul said he will transition "to being exec chair & CTO, overseeing product, software & sysops."

After months of promising to step down, Elon Musk selected Linda Yaccarino as Twitter's new CEO.

For many in the media and entertainment industries, the past 12 months could be described as a year of everything everywhere all at once, a period of tumult…

NBCUniversal advertising chief Linda Yaccarino is taking the helm at Twitter, where she will confront an exodus of marketers who have left the social-media platform since Elon Musk took over.