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Bonds unveils 'The Never Ending Nappy' campaign for new Wonderbums range via Special Australia – Campaign Brief

With the launch of Wonderbums, Bonds is taking on the category with a campaign developed by Special Australia, that subverts the cutesy tropes so common in nappy advertising with a fresh and truthful tone. Because every parent out there knows that deja poo is real. Brought to life by director
United States Sonia Ebrington David Canning Karen Bryson Nathan Rogers Kelly Mcbride

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