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MarketInk: Advertising Agency The Shipyard to Acquire Midwest PR Firm Fahlgren Mortine

The combined company will have nearly 400 professionals with industry expertise in tourism, economic development, financial services, consumer products, energy, retail, building products, logistics, technology and healthcare.

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Research: 73% of advertisers using addressable ads

Go Addressable, an industry initiative to advance addressable advertising, and Advertiser Perceptions have released new findings that capture the latest growth,

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Dan-rosenfeld
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New Go Addressable and Advertiser Perceptions Research Finds 73% of Advertisers Now Use Addressable TV Advertising

Nearly three in four marketers are currently including addressable TV in their media plans, a 16% increase versus a year ago. .

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Markets

How Vogue Monetises the Met Gala

How Vogue Monetises the Met Gala
businessoffashion.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from businessoffashion.com Daily Mail and Mail on Sunday newspapers.

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