Jen Soch News Today

The combined company will have nearly 400 professionals with industry expertise in tourism, economic development, financial services, consumer products, energy, retail, building products, logistics, technology and healthcare.

Go Addressable, an industry initiative to advance addressable advertising, and Advertiser Perceptions have released new findings that capture the latest growth,

Nearly three in four marketers are currently including addressable TV in their media plans, a 16% increase versus a year ago. ...

Tech innovations like transcription enables refined inclusion and exclusion lists in buying podcasting, whose growth is expected to hit $2 billion by 2023.

As audio consumption habits change, brand marketers will also have to adjust their playbook to deliver on listeners’ evolving needs.