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There’s a small bar in Toronto, popular with beer fans, that has been looking for different ways to bring in revenue. A sister coffee bar keeps the doors open, but The Only has also been dipping into its beer stocks and cellar to offer some special goodies, including a delicious six-year-old Westvleteren, at prices less than they would normally charge. But you wouldn’t know that unless you get coffee or follow it on social media.
A full-functioned e-commerce site is the simple solution, though the risk is that some provincial governments might change their minds about allowing these “off sales” once the pandemic is over. In the meantime, it might be easier for a bar or restaurant to join a collective site, one that pulls in menus from dozens of nearby places and hundreds across the country, making it easy for consumers to buy unique bottles from their favourite restaurants or try others, and not have to depend on the supply at their local liquor store.