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As older TikTok creators flourish, brands are signing them up

TikTok is gaining traction with older users, so brands are following them there. Companies selling clothing, beauty products and more are discovering other retirement-age content creators they want to work with.

Older TikTok Creators Are in Demand by Brands - The New York Times

No matter what their age or finances, some elder influencers are finding that being on the app can bring them extra cash, or even help them extend their careers.

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