Media experts split on the viability of Musk's proposed YouTube rival thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.
Marketers, publishers brace for impact as 1% of third-party Chrome cookies vanish today thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.
Google Chrome's Third-Party Cookie Phaseout Forcing Industry To Adapt mediapost.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mediapost.com Daily Mail and Mail on Sunday newspapers.
More than a dozen executives from Roku, Innovid, EDO and others in the streaming and ad business lay out their vision of the key trends that will shape the business in 2024
After rate hikes earlier this year, streaming providers are offering bundling and/or price breaks to customers to either encourage sampling or maintain subscriptions.
US multiplay telco Verizon is partnering with Netflix and Max to offer its customers savings on what it says is a first-of-its-kind streaming bundle. Startin
The streaming platform plans to use ultra-popular programs like Squid Game and The Crown to attract more advertising dollars, while also introducing lower-funnel, interactive formats. But the competition remains fierce.