26 January 2021
Preferred Hotels & Resorts has unveiled a new benefit for valued members of its I Prefer Hotel Rewards programme with the introduction of I Prefer Auctions.
A limited-time bidding initiative, it provides an exciting, fresh way to use points earned during past travels to purchase future one-of-a-kind hotel experiences.
Exclusive to members, the pilot launch runs until February 3rd and comprises a hand-picked selection of experiences available across 11 independent hotels in North America to be enjoyed through 2021.
These range from overnight stays to locally inspired tasting menus and personalised spa treatments, all of which can be paid for with points accrued in 2019 and 2020.
I Prefer Members’ Choice Awards. The awards, voted by members of its
I Prefer hotel rewards program, recognized 38 hotels, resorts, and residences across four global regions for their “unwavering dedication to providing exemplary service and high-quality standards.” Advertisement
“At the foundation of
I Prefer is a pledge to offer unparalleled levels of consistent, flexible, and rewarding hospitality,” said Jeri Salazar, vice president of loyalty for Preferred Hotels & Resorts, in a statement. “Through these annual awards, we are proud to recognize what our
I Prefer members find to be the most valued aspects of a hotel stay genuine recognition, sincere personalization, and heartfelt connections to local culture which is something that our portfolio of independent hotels is uniquely positioned to provide.”
Press Release22 January 2021
Preferred Hotels & Resorts Enhances I Prefer Hotel Rewards Benefits Through Introduction of Limited-Time Biddable Travel Experiences
New I Prefer Auctions enable loyalty program members to use earned points to bid on future independent hotel stays and inspired curated experiences
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Preferred Hotels & Resorts, the world s largest independent hotel brand, has unveiled a new benefit for valued members of its
I Prefer Hotel Rewards program with the introduction of
I Prefer Auction s - a limited-time bidding initiative that provides an exciting, fresh way to use points earned during past travels to purchase future one-of-a-kind hotel experiences.