Jerica Patrick News Today

Meta Advertisers Brush Off Trumps Potential Return

Meta Advertisers Brush Off Trumps Potential Return

By Sheila Dang and Katie Paul (Reuters) - Former U.S. President Donald Trump's potential return to Meta Platform's Facebook and Instagram is unlikely ...

Former U.S. President Donald Trumps potential return to Meta Platforms Facebook and Instagram is unlikely to change how advertisers spend money with the worlds second-largest digital ad company,

This is good news for Meta

Elon Musk didn’t hide the fact that he wanted control of Twitter and now, $44bn later, he has it. The world’s richest man and hardcore free speech advocate, Musk said in a statement: “Twitter has tremendous potential — I look forward to working with the company and the community of users to unlock it." So how could this impact brands and agencies? Here’s what top agency executives had to say.

The Times of Houma Thibodaux

TikTok is making plays to attract more advertisers. Betting on organic strategy in hopes to go viral instead of paying for TikTok's ads.

(Reuters) – Accused by the Trump administration of being a front for the Chinese government, TikTok’s ad business looked bleak last July. Big brands backed off on spending even as TikTok executives offered refunds to advertisers in the event the hot social media platform were to be banned from operating in the United States. But after it became clear Joe Biden had won November’s U.S presidential election, that all changed. “The interest in TikTok has exploded,” said Erica Patrick, vic...

Accused by the Trump administration of being a front for the Chinese government, TikTok's ad business looked bleak last July.