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Clothiers bet on 'cooling' fabrics as global temps rise | The Mighty 790 KFGO

By Katherine Masters NEW YORK (Reuters) - Retailers such as Macy's and Columbia Sportswear are expanding their use of "breathable" and "cooling" fabrics in a bid to boost sales as record-high temperatures drive demand for clothing that can help con...
North Carolina United States North Carolina State University Kirsty Wilson Haskhell Beckham Roger Barker
Source: kfgo.com

Clothiers bet on 'cooling' fabrics as global temps rise

Retailers such as Macy's and Columbia Sportswear are expanding their use of "breathable" and "cooling" fabrics in a bid to boost sales as record-high temperatures drive demand for clothing that can help consumers beat the heat. Other major companies, including VF Corp and Permira-owned Reformation, are also touting warm-weather styles made with Tencel, a lyocell fiber that textile manufacturer Lenzing says is more absorbent than cotton. The push comes as clothing retaile...
North Carolina State University North Carolina United States Ralph Lauren Polo Julie Brown Emily Erusha Hilleque
Source: aol.com

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