Nazara eyes India’s vast internet market
Nazara is betting on India’s big and burgeoning internet ecosystem. In an interview with Business Insider, the company’s chief executive officer Manish Agarwal said that the IPO is a huge milestone in their goal of being one of the top 5 global gaming companies.
For youngsters in India, 14-25 year olds, gaming is becoming the go-to entertainment and that will drive growth. “It’s different from people like us for whom movies were the source of entertainment – that’s a big shift, which makes gaming in India a very attractive market,” he said.
The 22-year old company’s ₹583 crore IPO issue opens tomorrow (March 17) and will close on March 19.Business Insider caught up with chief executive officer