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Blueberry councils hire new director of communications
Jill Scofield has been hired as the director of communications and industry relations for the North American Blueberry Council (NABC) and the U.S. Highbush Blueberry Council (USHBC). In this newly created role, Scofield, who started on staff April 7, is responsible for planning, directing and overseeing USHBC and NABC industry communications programs involving growers, marketers, exporters, importers, distributors and other stakeholders.
“Jill’s association management and industry relations experience, combined with her external marketing and PR expertise, makes her a knowledgeable and well-rounded addition to our team,” said Jennifer Sparks, USHBC/NABC vice-president of marketing and communications. “We look forward to having her on board to take our industry relations program to the next level.”