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Belgium-based operator Proximus has agreed to acquire youth-oriented mobile virtual network operator (MVNO) Mobile Vikings from DPG Media for 130 million (US$158 million), adding two brands to its mobile services portfolio.
Mobile Vikings also includes the Jim Mobile brand, and currently serves a total of 335,000 customers in Belgium. It will continue to operate as a separate entity within the Proximus Group and is expected to generate revenue of over 50 million ($60.7 million) and EBITDA of 15 million ($18 million) in 2020. The deal is set to close in 2021, subject to approval from the relevant authorities.
Proximus noted that the acquisition will enable it to target a different market segment from the core Proximus and Scarlet brands, providing a boost to its "multi-brand positioning" in the Belgian residential market. Proximus also offers services in Luxembourg under the Tango and Telindus brands, and in the Netherlands under Telindus.
LuxembourgNetherlandsBelgiumBelgianDutchGuillaume-boutinProximusProximus-groupMobile-vikingsJim-mobileOrange-belgiumலக்ஸம்பர்க்Proximus agrees deal to acquire MVNO Mobile Vikings - Mobile World Live 14 DEC 2020
Belgian operator Proximus struck a deal with DPG Media to acquire local MVNO Mobile Vikings in a tie-up valued at €130 million, as it looks to boost its offering to the youth segment of the market.
In a statement, Proximus said Mobile Vikings, which has around 80 employees, would operate as a separate entity should the deal complete: it is subject to approval from the Belgian Competition Authority.
As part of the deal, Proximus would also acquire Jim Mobile, which is included under the Mobile Vikings entity.
Proximus said bringing Mobile Vikings on board was in line with its strategy up to 2022, which aims to open opportunities in complementary market segments and optimise its multi-brand position in the residential sector.
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