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Not just for kids: Toymakers aim more products at grown-ups

NEW YORK (AP) Since the pandemic, Elizabeth Hulanick has turned to toys from her childhood to relieve stress.

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Toymakers Aim More Products at Grown-ups Amid Boom in 'Kid-Adult' Market – NBC Bay Area

Ages 18 and older represented 14% of U.S. toy industry sales, or $5.7 billion for the 12 months ending September 2022

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Not just for kids: Toymakers creating more products for adults

Toymakers from Mattel’s American Girl and Build-a-Bear are creating new products, services, and websites aimed at adult audiences. Among the popular toys for adults are Star Wars and Harry Potter-themed Lego sets and action figures.

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Toymakers aim more products at grown-ups | Long Island Business News

This so-called “kid-adult” market is significant. Ages 18 and older represented 14% of U.S. toy industry sales.

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Toymakers Aim More Products at Grown-ups Amid Boom in 'Kid-Adult' Market – NBC Connecticut

Ages 18 and older represented 14% of U.S. toy industry sales, or $5.7 billion for the 12 months ending September 2022

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