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Not just for kids: Toymakers aim more products at grown-ups

NEW YORK (AP) Since the pandemic, Elizabeth Hulanick has turned to toys from her childhood to relieve stress.

United statesNew jerseyChris kempczinskiElizabeth hulanickLisa costantinoJaime cygielmanMarisa dragosGenevieve cruzLoren breretonLos angelesDee ann durbinAnne dinnocenzioMattel american girl to workshop incAssociated pressGroup incSilly putty

Toymakers Aim More Products at Grown-ups Amid Boom in Kid-Adult Market – NBC Bay Area

Ages 18 and older represented 14% of U.S. toy industry sales, or $5.7 billion for the 12 months ending September 2022

United statesNew jerseyChris kempczinskiElizabeth hulanickLisa costantinoJaime cygielmanMarisa dragosGenevieve cruzLos angelesLoren breretonMattel american girl to workshop incGroup incSilly puttyAmerican girlSan francisco bay areaHousing deconstructed

Not just for kids: Toymakers creating more products for adults

Toymakers from Mattel’s American Girl and Build-a-Bear are creating new products, services, and websites aimed at adult audiences. Among the popular toys for adults are Star Wars and Harry Potter-themed Lego sets and action figures.

United statesNew jerseyTim boyle gettyChris kempczinskiElizabeth hulanickLisa costantinoJaime cygielmanMarisa dragosGenevieve cruzLoren breretonCherine akbariLos angelesMarisol lunaMattel american girl to workshop incGroup incAmerican girl

Toymakers aim more products at grown-ups | Long Island Business News

This so-called “kid-adult” market is significant. Ages 18 and older represented 14% of U.S. toy industry sales.

United statesNew jerseyChris kempczinskiElizabeth hulanickLisa costantinoJaime cygielmanMarisa dragosGenevieve cruzLos angelesLoren breretonMattel american girl to workshop incGroup incSilly puttyAmerican girlJim silverBuilda bear workshop

Toymakers Aim More Products at Grown-ups Amid Boom in Kid-Adult Market – NBC Connecticut

Ages 18 and older represented 14% of U.S. toy industry sales, or $5.7 billion for the 12 months ending September 2022

United statesNew jerseyChris kempczinskiElizabeth hulanickLisa costantinoJaime cygielmanMarisa dragosGenevieve cruzLos angelesLoren breretonMattel american girl to workshop incGroup incSilly puttyAmerican girlJim silverBuilda bear workshop

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