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The way Pierre-Alexis Dumas, creative chief of Hermès and scion of the owning family, sees it, the latest collaboration between the French luxury marque and Apple announced yesterday can be traced back 43 years. “In 1978, when I was 12 years old, my parents took my sister and me for a road trip from Miami to New York. The most exciting thing was that we flew from Orly with Pan Am. We arrived in Miami and, after two hours waiting for luggage, we found out that our bags had been sent to Australia by mistake. My first experience of the US was that we went straight to a mall where my mother dressed me as a young American from head to toe.”