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A day in the life: a midweight designer at Pentagram

Alice Sherwin shares her tips for working on big-brand projects like Channel 4.

City ofUnited kingdomJody hudson powellHarry bennettAlice sherwinLuke powellUniversity of southamptonEast londonStudio ground

Channel 4 masterbrand revealed by 4creative and Pentagram

Pentagram’s Hudson-Powell brothers and Channel 4’s in-house team have reintroduced the original Lambie Nairn-designed logo and transformed All 4 to Channel 4.

Sophie tolhurstJody hudson powellNeville brodyLynsey atkinLuke powellLambie nairn designedStink studios

Pentagram puts focus back on Lambie-Nairn logo in Channel 4 rebrand

4creative and Hudson-Powell expand the much-loved Brody Associates typeface, redraw the 4 mark and introduce a brand “universe” built on gradients.

Jonathan glazerLuke powellJody hudson powellNeville brodyStink studiosDart practiceTime based arts

Cohere identity | Communication Arts

Pentagram’s identity for this AI research and development company represents the new form of language through Voronoi patterns found in nature.

Georgy voronoyJody hudson powellAfter effects

Why branding will be vital in the AI race

Pentagram’s Jody Hudson-Powell discusses the visual language that is emerging around AI, and the importance of brand in building trust in the technology

Saint martinsPerth and kinrossUnited kingdomJody hudson powellCentral saint

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