It’s rare to find founders with the mettle to start a business post Covid when supply chain issues have widely constrained a market, but Fable has been able to carve out a niche, offering direct-to-consumer tableware.
In a world where digital brands dominate, Canadian DTC companies like Mejuri, Fable, and Silk & Snow are forging a unique path to success by forming partnerships.
Fable Secures CAD$3.4M in Seed Funding finsmes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from finsmes.com Daily Mail and Mail on Sunday newspapers.
They follow global brands like Marks & Spencer, Etsy, Aesop, Pandora jewelry and Deliveroo, who have offered opt-outs for Mother's Day, Father's Day or both.
Lillie Sun, a growth marketer with Three Ships, pitched a Mother's Day opt out to the company's founders after receiving a similar email from online marketplace Etsy.
"I have a friend who lost a parent almost a year ago and also someone else really close to me was struggling to get pregnant, and I've always been very conscious around Mother's Day not to bring up memories...that might be uncomfortable," she said.
"I don't know all of our customers, but I'm sure there are people on our email list who are in the same boat... so it was a no-brainer."
TORONTO - Some Canadian companies are putting sensitivity ahead of sales in the run up to Mother's Day in acknowledgment of customers who may be dealing with bereavement, estrangement or fertility issues.