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Netizen deems ShopBack s TikTok ad racist , CEO says it s a misconception Details 07 April 2021 Social platform TikTok has removed a netizen reaction video towards a ShopBack Bollywood themed ad which he deemed somewhat racist. According to the user, his reaction video was flagged as it violated TikTok s community guidelines, and categorised the content under harassment and bullying . His initial reaction video called out ShopBack for using an Indian-themed ad to promote its services. The ad saw a group of dancers led by social media influencer Kevin Tristan wearing Indian ethnic outfits, dancing to Bollywood-inspired music while singing the lyrics ShopBack pays me to shop . 

United kingdomFernando machadoJoel leongShopback bollywoodKevin tristanInternational women dayBurger kingInternational womenActivision blizzardஒன்றுபட்டது கிஂக்டம்பெர்னாண்டோ மச்சாடோஜோயல் லியோங்கெவின் டிரிஸ்தான்சர்வதேச பெண்கள் நாள்பர்கர் கிங்சர்வதேச பெண்கள்