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Brand vs performance cultures - The Media Online

As marketing agencies continue to seek ways to deliver the goods, we are seeing ‘old agency’ bumping up against ‘slick martech’ agencies.

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Creative strategy boosts agency contribution to clients' growth

Creativity has taken a vital leap into the way in which marketers and agencies conduct business with a steady eye on growth.

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Agency Scope: Creative agencies contribution to clients' growth increases in 2023

The average contribution made by creative agencies to clients’ business growth is up by 4% in 2023 says Agecny Scope...

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How marketers rate creative and media agencies

The agency that wins in market perception is the closest to a perfect agency; and noted as such by the industry.

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Agency Scope: Top creative and media agencies according to marketers

Creative agencies Ogilvy, Joe Public and TBWA/, and media agencies Carat, OMD and TheMediaShop are all standouts in the Agency Scope as rated by marketers...

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Scopen 2023 trend: In-house agency heading for the out house?

The trend of in-house marketing operations is starting to wan, as marketers start to respond to the post-Covid world, says Agency Scopen 2023,/i

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Wavemaker's Merissa Himraj tops Agency Scope's Top 10 media professionals rankings

Agency Scope’s Top 10 most admired media agency professions is headed up by Wavemaker's Merissa Himraj and half of the top 10, are women...

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Top creative agency professionals judged by 'jury of their peers'

The AGENCY SCOPE 2023 - 2024 Top 10 creative agency professionals comprise two each from four of the leading agencies.

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SA's top 10 most admired media agency professionals

“As the only study in South Africa where marketers rate their personal choice of media agency professionals, this year’s study

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Unlocking agency methodologies: Why understanding operations is crucial for clients

The perception some clients have of agency environments is often ‘creativity coupled with chaos, overseen by someone called traffic’, writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner…

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