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Mayo Clinic Health System Tells You to Put Your Health First in Touching Spot

Creative 56 Add to collection TBWA\Chiat\Day NY teams with director Billy Boyd Cape and Academy Films on latest campaign With May the official month of Mental Health Awareness and much of America re-entering the world following the height of the global pandemic, Mayo Clinic Health System is reaffirming its belief that making health a priority is one of the most important things in life. However, despite health being more top of mind than ever, almost 75% of Americans (18-49) do not have a prim...
United States Phil Fattore Sarah Haroldson Jewel Chandler Deannie Oneil Molly Biwer

Virtual Insanity as Ian Pons Jewell Enters the World of Oculus

Behind the Work 841 Add to collection The director tells LBB how he created an escapist adventure, packed with zombie invasions, a dinosaur encounter and a D-Day landing in Ukraine for the Facebook-owned VR platforms As Covid continues to keep many of us stuck in our homes, the appeal of escaping into a virtual world only grows stronger. And so, Ian Pons Jewell’s recent Oculus ad, which whisks us to a galaxy far, far away and beyond couldn’t feel more relevant right now. And after a year o...
Bryanskaya Oblast City Of United Kingdom Ukraine General Rima Mondal Vijay Mohan

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Super Bowl Ad Bind: Get Noticed, Avoid Angering Anxious Viewers

Super Bowl Ad Challenge: Get Noticed, Avoid Irking Viewers Bloomberg 2/2/2021 Gerry Smith (Bloomberg) -- When Mountain Dew released a teaser of its new Super Bowl commercial last week, the clip featured a computer-animated dog made of watermelons -- and no people. Popular Searches That was by design. With Covid-19 still spreading, Mountain Dew’s ad agency made the spot with as small a crew as possible and as far apart as the team could keep them. Producers watched the shoot ...
United States John Doris Peter Scherr Angela Zepeda Jason Kanefsky John Lagerling
Source: msn.com

For Super Bowl advertisers, a long goal of safely made ads that don't stress pandemic-weary viewers

By GERRY SMITH | Bloomberg | Published: February 2, 2021 Stars and Stripes is making stories on the coronavirus pandemic available free of charge. See other free reports here. Sign up for our daily coronavirus newsletter here. Please support our journalism with a subscription. When Mountain Dew released a teaser of its new Super Bowl commercial last week, the clip featured a computer-animated dog made of watermelons — and no people. That was by design. With covid-19 still spreading, Moun...
United States John Doris Peter Scherr Angela Zepeda Jason Kanefsky John Lagerling

Locked Up: The killer bus driver, burglar who stole Christmas cards and other criminals locked up in Wales in January

Locked Up: The killer bus driver, burglar who stole Christmas cards and other criminals jailed in Wales in January The faces of criminals sent to prison in Wales over the past month 20:36, 31 JAN 2021 Updated The video will auto-play soon8Cancel Play now The inside stories on the latest court stories from Wales When you subscribe we will use the information you provide to send you these newsletters. Sometimes they’ll include recommendations for other related newsletters or services we offer. ...
United Kingdom Neath Port Talbot City Of Vale Of Glamorgan Kaine Mccambridge Martin Clee

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