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In the Race to Monetize, CTV Publishers Are Missing the Long-term Opportunity

CTV is the hottest opportunity in advertising right now, and everyone wants to make money fast when the opportunity is ripe. Daniel Elad from TheViewPoint discusses how publishers looking to build a foundation for long-term success must use an intelligent, lean-forward approach to demand.
Mauricio Prinzlau Asrah Mohammed John Link Are Missing Leaning Forward Progress Partners

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