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John McGee: Another attempt at an advertising industry mega merger could be on the cards

Ten years ago, the global advertising and marketing industry was taken by complete surprise when the French advertising giant Publicis Groupe and the American-owned Omnicom Group had agreed to tie the knot in one of the biggest mergers in corporate finance history.
Martin Sorrell Iveagh Garden Hotel Stagwell Group Brandtech Group Big Tech Accenture Song

John McGee: Trickery of made-for-advertising websites undermine ad integrity, and real publishers hate them

Ever since the US telecoms giant AT&T first placed the first digital advert (on hotwire.com, back in 1994), the internet has served as a magnet for all kinds of scammers and fraudsters seeking to game the advertising ecosystem, prey on vulnerable users โ€“ and ultimately rip off advertisers.
Cora Staunton Henry Shefflin Roisin Keown Johnny Sexton Leona Maguire Hieronymus Bosch

John McGee: Cash mess engulfing RTÉ was a long time coming –and Government is far from blameless for its evolution

I wonder how many members of the two Joint Oireachtas Committees that have been investigating the ongoing RTÉ crisis have actually taken the time to read the broadcasterโ€™s recent annual reports, including the most recent one for 2022? Or for that matter all 252 pages of the Report of the Future of Media Commission, which was published in July last year? Or the hundreds of submissions that were made to it by a wide range of industry stakeholders during 2020 and 2021?
City Of United Kingdom Dunning Kruger Abi Moran Wunderman Thompson Media Commission

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John McGee: Apple leads the way for other firms in brand equity stakes

As the global tech giant Apple prepares to unveil a slew of new products next week, including the iPhone 15, it has a global fanbase of millions to thank for propelling it to the top of the annual ranking of the worldโ€™s most valuable brands.
Louis Vuitton Institute Of Advertising Practitioners Brandz Most Valuable Global Effie Awards Ireland Advertising Practitioners Local Action

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