Do not track through developing some tools for consumers is very important so consumers can control the extent to which they are tracked online. Do not track is an issue that some folks have been dealing with very deeply. And have go oned some tools. Some of the browsers have developed tools. Some trade groups have developed tools. And some standard organizations are working on developing tools around tracking online. I would like to see more progress made there. And finally, you know, when comes to legislation here in the United States, all that ive been talking about thus far havent been in the legislative sphere. Its been more in term of developing best practice and providing better tools to consumers so they understand how the data is being collected and used for what purpose orth. We can use some more laws in the United States. Baseline privacy legislation would help. Dont need to worry about and would make clear to consumers you know what their rights are and what could happen to