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Tröegs announces the re-release of its iconic Mad Elf holiday ale

October 10, 2022

Combining the flavor and hue of cherries with Pennsylvania wildflower honey, Mad Elf is celebrating its 20th year. It will be back on the shelves in mid-November.

United States John Trogner Chris Trogner Brewing Company Mad Elf Independent Brewing

Source: fox43.com

Tröegs Mad Elf hits the shelves today, with a new look for the holidays

October 18, 2021

Working in collaboration with illustrator Joshua Noom, Tröegs will unveil a new label for Mad Elf, a staple of the holidays since 2002.

United States New Jersey John Trogner Chris Trogner Joshua Noom Mad Elf

Source: fox43.com

Tröegs announces partnership with Berks-based Unique Snacks for pretzels and beer pairing

June 3, 2021

Updated: 12:08 PM EDT June 3, 2021 HERSHEY, Pa. — Like chocolate and peanut butter, pretzels and beer are two great tastes that go great together. Thats why Tröegs Independent Brewing announced it is teaming up with a Berks County-based snack business for a fall campaign that will pair Tröegs beer with signature pretzels. The partnership campaign, called Better Together, will feature pretzels created by Unique Snacks of Reading. The selected pairings offer consumers a cel...

United States John Trogner Justin Spannuth Berks Based Unique Snacks Better Together Unique Snack

Source: fox43.com