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DDB Group Philippines, one of the countryâs leading integrated marketing communications groups, and its client partners garnered numerous awards for their campaigns in the recently concluded 18
th Philippine Quill Awards organized by the International Association of Business Communicators (IABC) Philippines.
Johnson & Johnsonâs âChoose Gentleâ rebranding campaign for its Johnsonâs Baby franchise mainly done in partnership with DDB Philippines (DDB PHL) won a Quill Excellence award under the Communication Management Divisionâs Marketing, Advertising, and Brand Communications category.
A component of the said Johnsonâs Baby rebranding campaign, the #ChooseGentle âUgly Babiesâ Interactive Art and Videos conceptualized and executed by the brand with DDB PHL as part of the brandâs gentle parenting advocacy also won for Johnson & Johnson a Quill Merit award under the Communication Skills Divisionâs Social Media Programs cat