Adland's Reaction To Musk's $44bn Twitter Deal: 'a Major Disruption To Its Ad Business'
Elon Musk didn’t hide the fact that he wanted control of Twitter and now, $44bn later, he has it. The world’s richest man and hardcore free speech advocate, Musk said in a statement: “Twitter has tremendous potential — I look forward to working with the company and the community of users to unlock it." So how could this impact brands and agencies? Here’s what top agency executives had to say.
Source: thedrum.com