Published April 13, 2021, 8:00 AM
Breaking glass ceilings is the goal of many women, especially those who wish to become financially self-reliant in order to support their families, particularly those from the lower income segments of society. But the reality is that life for them is hardly easy. With myriad challenges and hindrances that stand as stumbling blocks to their growth and success such as unconscious gender biases, lack of access to needed seed capital, or even basic entrepreneurial skills and the necessary know-how to properly start and run a thriving business, concrete measures that address these need to be done.
Women taking the Lead
Published March 17, 2021, 9:00 AM
Coca-Cola believes that improving women’s economic conditions enables the creation of more empowered communities. In 2010, the beverage company made a global commitment to empower 5 million women across its value chain by 2020. Today, on International Women’s Day, Coca-Cola announced that it has surpassed its global goal, enabling more than 6 million women through 318 programs across 100 countries. Here in the Philippines, Coca-Cola announced that it has successfully supported the economic empowerment of about 250,000 women retailers all over the Philippines this represents 21% of the total universe of small sari
-sari store owners in the country.
“Through this program over the last decade, we’ve seen women creating a ripple effect of change. As we move forward in this new decade, we will continue our commitment to fostering gender equality and support women as they challenge the barriers and the
Coke PH empowers 250,000 Pinay retailers – Manila Bulletin mb.com.ph - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mb.com.ph Daily Mail and Mail on Sunday newspapers.
March 9 2021, 10:24 am | BY Kim Shaw | No Comments
In Coca-Cola Philippines latest film via dentsu Jayme Syfu, women are confronted with real-life situations that box women into stereotypes from phrases such as “Kababae mo’ng tao, ang brusko mo” (You’re a woman, but you act so rough) or “Kababae mo’ng tao, palaban ka” (You’re a woman, yet you’re defiant) to a line that questions what kind of woman comes home very late at night. However, the film also shifted the narrative and turned it into a positive one giving the power back to women and allowing them to be true to themselves because women CAN. (Kababae mo’ng tao, kaya lahat kaya mo!)
Coca-Cola will continue to serve Filipinos and give hope even in the most unprecedented times
Fear. Disruption. Uncertainty. These perhaps best sum-up the feelings felt by all Filipinos this 2020 in light of the COVID-19 pandemic. While some sectors were somehow able to weather the resulting storm slightly better than the rest, it is the most vulnerable who truly bore the biggest brunt and suffered the most.
In the midst of the uncertainties of the present and the future, one thing was certain for Coca-Cola, that the only way to bounce back from this hurdle is to look after, and be there for each other. That exactly is what the Company focused on throughout 2020– going beyond the challenges and ensuring the Company’s presence in people’s lives, especially those largely impacted by this crisis. And this purpose somehow defined a refreshing picture of success for a challenging year.