Amplify Announces Creative Team Restructure
The agency named founder Jonathan Emmins global CEO and Jeavon Smith as global chief creative officer.
Source: adweek.com
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Amplify becomes majority shareholders in Wonder
The two agencies will operate as independent businesses but will collaborate on projects
Source: conference-news.co.uk
Podcast: is 'Experiential' a dirty word?
Is ‘experiential’ a dirty word? As we transition back to an age of live events, is the term too narrow and prescriptive to encompass the range of live, virtual and hybrid events? And to what extent can brands exist harmoniously within an environment that is primarily about audiences living in the moment?
Source: thedrum.com
Does adland's jobs boom show companies cut too deeply last year?
Industry leaders and headhunters respond to pressing question.
Source: campaignlive.co.uk
Crypto publisher Blockworks plans to host 5,000 attendees at an in-person event next spring
Crypto-focused financial media company Blockworks is planning to host an in-person event for 5,000 people in spring 2022. That may sound like a pipe dream, with the COVID-19 Delta variant spreading across the globe and cases going up. But Blockworks co-founder Jason Yanowitz believes the rise of “DeFi,” or “decentralized finance,” is a topic interesting enough to draw thousands of institutions, investors and financial advisors to Florida for the event next year, called Permissionless. ...
Source: digiday.com
Campaign names Global Agency of the Year winners
UK-based winners include Amplify, R/GA London, Croud and PHD’s Philippa Brown.
Source: campaignlive.co.uk
In-person events to return in 2021 after PM gives industry confidence boost
In-person events to return in 2021 after PM gives industry confidence boost Agencies polled by Campaign unanimously agreed that roadmap outlined by Boris Johnson makes in-person events a viable possbility this year. by Fayola Douglas Sign in to continue Free email bulletins
Source: campaignlive.co.uk
Glastonbury 2021 is cancelled: what does this mean for summer experiences?
Glastonbury 2021 is cancelled: what does this mean for summer experiences? Cancelling a place doesn’t cancel the passion. by Fayola Douglas Sign in to continue Free email bulletins
Source: campaignlive.co.uk
The year ahead for experiences: balancing physical and digital events
The year ahead for experiences: balancing physical and digital events From immersive parties under Waterloo station to artistic creative spaces at Coal Drops Yard, sometimes it is possible to fully appreciate things only when they’re gone. Digital experiences have allowed more people than ever to interact with brands and the lessons of 2020 will be crucial for companies navigating a path through digital and physical spaces next year. by Jonathan Emmins Free email bulletins
Source: campaignlive.co.uk