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Why Apple broke a Sundance record to buy new movie CODA.

Record-setting sales are almost as much an annual Sundance ritual as complaints about freezing in long lines, but the $25 million–plus Apple spent to secure one of the festival’s opening night movies was jaw-dropping even in an era when streaming services regularly shell out huge sums for otherwise low-key projects. The price tag for CODA, a confident tear-jerker about a hearing daughter of deaf parents, doesn’t seem categorically different from the $30 million Netflix spent on Malcolm ...
United Kingdom Marlee Matlin Eugenio Derbez Malcolm Marie Emilia Jones Ted Lasso
Source: slate.com

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