Prioritising sustainability is a necessary step towards building a more resilient food system for future generations, and one which many companies at Vitafoods 2023 were keen to acknowledge.
Holistic health solutions can provide a comprehensive and integrated approach to wellness aligning with consumer preferences for natural solutions and preventive health strategies, evidenced by innovations showcased at Vitafoods.
Companies at Vitafoods 2023 saw active consumers as a key target demographic, with exhibitors presenting innovative concepts targeting a wide range of consumers leading active lifestyles.
Innovation themes seen on the exhibitor floor at Vitafoods Europe this week (May 9-11) included women's health, cognitive health, innovative formats, gut health, and beauty-from within.
Innovation themes seen on the exhibitor floor at Vitafoods Europe this week (May 9-11) included women's health, cognitive health, innovative formats, gut health, and beauty-from within.