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Someone might need to update Andy Warhol’s "Campbell’s Soup Cans."
The iconic labels on the flagship product of Campbell Soup Co. are getting their first redesign in five decades.
The famed red-and-white iconography will remain, but the Campbell’s logo is receiving a "modernized logo scripture." As part of this change, Campbell’s is eliminating the shadow and slightly changing its font, which is based on founder Joseph A. Campbell’s signature.
"The refreshed label still evokes the same sense of comfort, goodness and Americana," the company said in a statement.
Other changes to the design include the word "soup" printed in a new font. Campbell’s fans can also pick out subtler elements, such as a more pronounced C in the fleurs-de-lis and a slanted O in the word "soup" — which pay tribute to the letters from the first label, made in 1898. Tomato, cream of chicken, cream of mushroom and chicken noodle will receive the redesigned labels, which are currently rolling out to stores.
United-statesAmericaAmericanAndy-warhol-campbellJosepha-campbellSophia-changLinda-leeMark-clouseCampbell-soup-coAndy-warholSoup-cansCampbell-soupCampbell's redesigns soup can for first time in 50 years
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