Page 4 - Joy Chatterjee News Today

MUMBAI: Mankind Pharma, the fourth largest pharmaceutical manufacturing company headquartered in India has appointed Grapes Digital to handle its PR mandate. Grapes Digital’s Delhi office will be responsible for public relations strategy, planning and execution for Mankind Pharma and the seven brands under the corporate brand; Prega News, Manforce Condoms, Gas-O-Fast,

How brands can go back to usual advertising tones without sounding insensitive In the last one year, brands have either paused their product-related campaigns or kept Covid-19 as the theme of every ad. But isn’t this the right time for brands to not be entirely engulfed by the current situation and talk about their product story as well? BestMediaInfo asks experts to dig deep into the matter Mumbai, May 12, 2021 The Covid-19 pandemic has not only altered brands’ choice of m...

In these unprecedented times this ad from Prega News will leave a smile on your face. 29 Apr, 2021 - 02:28 PM IST     |     By indiantelevision.com Team     MUMBAI: To celebrate and honour the symbol of love this Mother’s Day, Mankind Pharma’s pregnancy detection card brand Prega News has released the #CoolHaiMeriMaa campaign. The campaign reiterates that a mother’s confidence in a child helps the child progress and succeed in life. With the evolving times, the relationship...

Mankind Pharma launches toilet seat disinfectant spray under Safekind portfolio Share Via: Safekind toilet seat disinfectant spray comes in packs of 75 ml at a MRP of 200 rupees. Mankind Pharma, one of the leading pharmaceutical companies in India aspires to move towards a healthy nation. In these unprecedented times, Mankind Pharma has taken an initiative to serve the nation by stepping forward and launching SAFEKIND, a toilet seat disinfectant spray for a safer India. Last year, Mankind Pharm...

Mankind Pharma launches toilet seat disinfectant spray Mankind Pharma launches toilet seat disinfectant spray 26 April 2021 | News The purpose behind launching Safekind toilet seat disinfectant spray, is to prevent urinary tract infections (UTIs) Mankind Pharma has launched a toilet seat disinfectant spray under its new brand Safekind. The product is mainly for females and provides a solution for easy usage of unhygienic toilets, specially while using public toilets. The purpose behi...

Brands may go slow on non-IPL ad spend as Covid-19 restrictions threaten supply chain and consumer sentiment The country’s leading advertisers are on the wait-and-watch mode as state-wise curfews may hit the overall consumer sentiment. Some brands are worried that the restrictions may even impact their supply chain Mumbai, April 16, 2021 As more and more states put in place lockdown-like restrictions to curb the spread of the Covid-19 pandemic’s second wave, brands are goi...

The company has recently launched its D2C sales channel 08 Mar, 2021 - 08:57 AM IST     |     By Mansi Sharma      NEW DELHI: Leading Indian pharmaceutical company Mankind Pharma is expanding its digital footprint to leverage the most out of the new consumer world, general manager - sales & marketing Joy Chatterjee told Indiantelevision.com. This will include a growth in its digital marketing activities and also a robust online sales strategy on its new d2c channel and leading e-c...

Prega News discusses infertility in Women’s Day campaign Share Via: A pregnancy detection kit brand has stepped forward to raise a conversation around the stigma and suffering attached with infertility . Mankind Pharma’s pregnancy detection card brand Prega News has launched a new campaign on the occasion of International Women’s Day. The campaign highlights the sensitive issue of infertility. Over the years Prega News has played a role in bringing joy and smiles on the faces of ...

Photo by Mark de Jong on Unsplash A myriad of brands get caught in a crossfire, sometimes warranted, sometimes unwarranted. Some brands’ campaigns trigger dissent in a particular group or community, while others’ logos seem vulgar in the eyes of the beholder.   A case in point is the recent controversy around the Flipkart-backed brand – Myntra’s – logo. To many, the logo represented the ‘M’ from the brand’s name, until NGO activist Naaz Patel said that it resembled female ge...

The GM – sales and marketing at the company speaks about the challenges the condom category faces, the pandemic, and more…