/PRNewswire/ PostcardMania continues its winning streak following a year of milestones, growing earnings 31% in 2021, from $64.2MM in 2020 to $83.9MM, and.
PostcardMania launches its latest automation technology aimed at leveling the playing field between Main Street businesses and large corporations a direct mail retargeting product dubbed Website to Mailbox. The launch comes just two weeks after the marketing-turned-tech company s newest division s birth, PCM Integrations.
Direct mail retargeting emulates digital retargeting when follow-up ads are displayed on an individual scale to website visitors but replaces digital ads with physical direct mail that arrives in mailboxes mere days later. This physical touchpoint can make a huge difference in response; a physical mail piece in front of qualified prospects is shown to increase brand recall and memorability by 49%.
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CLEARWATER, Fla., June 3, 2021 /PRNewswire/ PostcardMania is pleased to announce the formation of a new division, PCM Integrations, borne out of surging demand for the company s integrated print and digital solutions, hallmarked by its direct mail automation. The new division underscores PostcardMania s transition from traditional marketing company to a marketing-technology (martech) hybrid.
PCM (shorthand for PostcardMania) Integrations is designed to level the playing field for small and medium-sized businesses often out-maneuvered by corporations with large marketing budgets and teams of dedicated specialists. The new division merges PostcardMania s most tech-forward marketing automation solutions, such as: