Fragrance prevails as key purchase driver for hair care as consumers prioritise sensorial experience and well-being
Consumers are prioritising sensorial experiences and choosing products that turn mundane routines into moments of pleasure and wellness, underscoring the important role of fragrances in hair care products, says IFF.
Bernardo Juan Fleming Takenori Kashimura Christian Fontanive Technical Services International Fragrance Association Health Biosciences
Source: cosmeticsdesign-asia.com